Innovation Lifting Iftar Appetite @ SDS

I would like to introduce new SDS Ramadan selections featuring deliciousness and awesome meals inspired by Malay traditional spice, Soto now available at all SDS outlet.



Ramadan is the long-waited holy month by Muslims in a year. Fast breaking with a delectable iftar feast can be simple but meaningful. Local most recognizable bakery and cafe group, SDS, is also ready to entice all with traditional yet innovative scrumptious Ramadan meals, as well as a bevy of stunning Raya hampers, cookies, and Kuih Lapis embracing the joy of festive gift giving.

A simple twist in iftar dinner can make fast breaking more enjoyable. This year, the culinary team of SDS has crafted a brand new creation with Malay traditional spice, Soto. The exquisite deliciousness created is known as “Nasi Soto”, which is believed to first born in Malaysia.

“Our innovative has transformed this well-known Malay traditional spice which usually presented in soup with chicken, or even dried soto with chicken, into our “Nasi Soto”, which is actually the white rice cooked with soto spice that is sure to be able to surprise our customer’s tastebuds,” said Mr. Lee Ling Sen, Marketing Manager of SDS.
















Exciting dining selections for iftar dinner by SDS filled with “Nasi Soto” in each dish, and four main dishes including “Ayam Berempah”, “Prawn Paste Chicken Chop”, “Thai Chili Seafood”, and “Beef Rendang”. Ranges from RM19.90++ to RM23.90++, each meal comes with fried boiled egg, crispy keropok, acar (sour mixed vegetables), salads, three pieces of curry puff, dates, and addictive sambal kicap. Customer can choose to complete their scrumptious Ramadan meal with refreshing notes add on to their dish. Cool beverages including “Iced Soya Bandung Kurma” and “Iced Boba Kurma Milk” are available for add on at RM5.90++ with order of any Ramadan meal, and RM7.90++ for a-la carte. Hot drinks lover is able to enjoy “Hot Kurma Milk” as well at RM4.90++ with order of any Ramadan meal, and RM6.90++ for a-la carte.

SDS customers are welcomed to happily tuck into SDS Ramadan meals from 13 April to 31 May 2021 at SDS outlets located at Bangi, AEON Mall Nilai, AEON Mall Bandar Dato’ Onn, AEON Mall Bukit Indah, AEON Mall Tebrau City, AEON Mall Kulaijaya, KSL City, City Square, Taman Universiti, Johor Jaya, Kota Tinggi, Desaru, Paradigm Mall, Taman Perling, and The Mall, Mid Valley Southkey. Customers can choose to dine-in or take-away SDS special iftar offerings to ease their burden of cooking during the holy month.

“Hari Raya is the best time to send regards and present festive gift giving to friends and relatives.” Mr. Lee added.

It is absolutely that SDS Raya hampers which furnished with crumbly cookies, and wrapped in delightful Raya theme packaging will be your best choice to present your Raya wishes to your loved ones. SDS has introduced three Raya hamper selections, and two gift set, which presented in appealing paper-bag and gift box, ranges from RM58 to RM258, to cater the needs of exclusive festive gift giving. One of the most economical yet presentable and noteworthy Raya gift set introduced by SDS, named “Aidilfitri Gift Set” consists of “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, and all time favourite “Mini Macaron”, available at RM58 only. “Lebaran Hamper”, the most classy yet affordable hamper which wrapped with “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Peanut Cookies”, “Almond Chocolate Cookies”, “Chocolate Cookies”, “4 in 1 Cookies Set”, almond milk chocolate, dates, and bird nest is up for grabs at RM258 only. Another three hampers and gift box, which named “Mesra”, “Ikhlas”, and “Syawal” bringing meaningful greetings to be presented to friends, relatives, employees, business partners, and clients.

Tasty Raya cookies and traditional “Kuih Lapis” is essential for each house during festive celebration. According to Mr. Lee, five selections of Raya cookies introduced by SDS this year, “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Peanut Cookies”, “Melting Almond Cookies”, and “Chocolate Cookies” which are packed in graceful Raya theme can, are available from RM30.80 to RM33.80. Apart from cookies, yummy “Kuih Lapis” introduced by SDS, which are the original, prune, pandan, and durian Kuih Lapis are also on sale from RM38.80 to RM75.80 in two sizes, standard and royal.

“We understand that Covid-19 pandemic restricts many of us to back to hometown and visit our loved ones. Therefore, we provide Raya hamper and cookies delivery service to whole Peninsular Malaysia and Singapore to assist our customers to deliver their warmest greetings to their friends and family members in this thanksgiving festive.” Mr. Lee said.

According to Mr. Lee, SDS has provided more choices and e-commerce platforms for customer to pre-order Hari Raya gift, and get delivered to their doorsteps. Interested customers may pre-order SDS Raya hamper and cookies via “WhatsApp” application or call hotline at 012-7660589. Furthermore, interested customers can also visit their official website, www.sdsgroups.com or online shopping platform, such as SHOPEE and LAZADA, to search “SDS Hamper”, and pre-order Raya hamper or cookies online, and get delivered at their doorsteps.

“In accordance with the joyous ambience of Raya festive, we have outlined a series of online and offline activities adhere to standard SOP, aim to cheer up our customers.” Mr. Lee added.

Activities announced by SDS including Treasure Hunt, Spin Wheel Lucky Draw, Share and Win, social media LIVE stream and etc. will be carried out throughout the holy month. Fabulous prizes such as SDS Raya hamper and cookies are prepared to giveaway to participants.

For more information on SDS Hari Raya series and activities, kindly log on to their official Facebook page at www.facebook.com/sdsgroups




Media Preview on 10th April 2021 at SDS Aeon Bandar Dato' Onn, Johor Bahru. Really enjoyed the SDS Ramadan meals with full appetite. Let's break your fast at SDS.













About SDS

SDS Hari Raya series are available at Bangi, AEON Mall Nilai, Tesco Setia Tropika, The Mall, Mid Valley Southkey, Taman Pelangi, Desaru, Plaza Pelangi, Paradigm Mall JB, Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kangkar Pulai, Setia Indah, and SDS Bakery in La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, AEON Mall Taman Universiti, and AEON Mall Bandar Dato’ Onn.

33 SDS bakery and cafe outlets are located at Bangi, AEON Mall Nilai, Tesco Setia Tropika, The Mall, Mid Valley Southkey, Taman Pelangi, Desaru, Plaza Pelangi, Paradigm Mall JB, AEON Mall Bandar Dato’ Onn, AEON Mall Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Mall Bukit Indah, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and SDS Bakery in La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, AEON Mall Taman Universiti, and AEON Mall Bandar Dato’ Onn.

SDS is the retail subsidiary of SDS Group, which is public listed on Bursa Malaysia since Oct 2019. As a Johor home-grown company, SDS Group develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to nationwide daily.

Aligned with the Share, Dine, Smile motto, SDS which is well-recognized in Johor for its quality confectionery products valuable for money, continuously invents new creations to keep customer’s excitement in SDS products, and envisions to give customer the most enjoyable dining experience.

The wide array of SDS confectionery includes bread, pastries, and cakes. Beside bakery, SDS Cafe is providing western food, local food, casual dining, coffee and beverages. Other than that, festive cookies, hampers, mooncakes, baby full month and wedding gift sets are also available at SDS.

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