SDS Chinese New Year Delivery Makes Reunion Easier

Johor Bahru, 9/1/2021 – Farewell with the hassles of pandemic in 2020, we have welcomed the unpredictable New Year 2021. Global epidemic seems getting worse. This has made reunion become more and more difficult, especially during the upcoming Chinese New Year. In order to close up the distance between those who unable to back home for reunion and their loved ones, local most recognizable bakery and cafe, SDS, has decided to begin their mission to assist customers to deliver their Chinese New Year regards, with SDS hamper to their loved ones.

“We hope to do our best to share their festive financial burden under pandemic, with most affordable Chinese New Year hamper and cookies, to cheer up both sender and receiver,” said Mr. Lee Ling Sen, Marketing Manager of SDS Bakery & Cafe. 

This Chinese New Year, SDS has designed 7 festive hampers and 1 gift set, ranging from RM68 to RM588, which focus mainly on cookies that symbolizes good fortune and blessings. Each selection comes with appealing packaging ideal for presenting it as gift to relatives, corporate clients, and friends. “Smile Gift Set”, an affordable special design box is available at RM68 only. Packed with high value contents, the high-end hamper, “Gratitude Hamper” which sold at RM588, consists of a variety of SDS festive cookies, chocolate, “Buddha Jump over the Wall”, razor clams, chicken broth, bird nest slices, and a shiny ingots coin saving box. Other hampers such as “Welcome Spring Hamper”, “The Spring Hamper”, “Reunion Hamper”, “Fortune Hamper”, “Greeting Hamper”, and “Blessing Hamper”, are also packed with the “Must Have”, auspicious golden ox design coin saving box tin of cookies and bird nest drinks, the hampers are believed to be able to cater different demands of senders. 

According to Mr. Lee, SDS has upgraded their annual hamper delivery to each corner of Peninsular Malaysia this year, with more choices and platforms available for customer to pre-order Chinese New Year gift, and get delivered to their doorsteps. Interested customers may pre-order SDS Chinese New Year hamper via “WhatsApp” application or call hotline at 012-7660589. 

“In order to realize hassle-free festive shopping experience, we also cooperate with delivery platform, courier service provider, and online shopping platform, to assure that their Chinese New Year wishes can be delivered on time.” Mr. Lee added. 

Apart from SDS delivery hotline, interested customers can also visit their official website, www.sdsgroups.com or online shopping platform, such as SHOPEE and LAZADA, to search “SDS Hamper”, and pre-order Chinese New Year hamper or cookies online, and get delivered at their doorsteps. 

“In furtherance of raise up the joyous ambience of Chinese New Year, we have launched a digital campaign, to encourage SDS fans who wish to present their regards and hamper to their receivers, to upload photo wefie with the receivers in previous Chinese New Year, and write down the reason why do they want to send hamper to the receivers at caption, to stand a chance to win a “Fortune Hamper”, worth RM258. We’ll deliver the hamper to receivers with SDS mascot, A-LI Cai Shen, and make video call with sender during delivery of surprise, to hand over both hamper and wishes to the receivers.” Mr. Lee said. 

The digital campaign which will have a total of 5 winners is launched at SDS official Facebook page, and opened for entry now till 25th this month. Interested participants can visit SDS Facebook page for more information. 

Cookies are essential for those who acknowledge the encouragement of staying home to fill their snacking desire. This year, SDS has also introduced 21 selections of festive cookies and chips, range from RM23.80 to RM34.80 accordingly. “Phoenix Cookies”, the crumbly pineapple cookies baked with salted egg, which was first launched last year is proudly brought back by popular demand. One of the best seller, “Almond Seed Crisp” which is capable for non-stoppable snacking has also reintroduced this year with brand new golden ox design coin saving box cookies tin. All-time favourites cookies includes Nyonya Pineapple Cookies, Peanut Cookies, Chocolate Cookies, Nyonya Kuih Kapit and more are also available for sharing during New Year gathering with extended family members, colleague, and friends. Besides, SDS has also introduced 2 brand new selections this year, which are “Crispy Cuttlefish Seaweed” and “Caramel Popcorn”. 

Despite cookies, SDS also has tasty Kuih Lapis for Chinese New Year celebrations. 4 selections of traditional Kuih Lapis introduced by SDS include “Durian Kuih Lapis”, “Prune Kuih Lapis”, “Pandan Kuih Lapis” and original “Kuih Lapis” are available from RM38.80 to RM75.80, and it comes in “Standard” and “Royal”, 2 sizes. 

According to Mr. Lee, customers who spend RM50 or above on any Chinese New Year products will entitle with a pack of FREE red packet. Customers who spend RM100 or above will receive a red packet with festive wish paper slip in it. Whoever receive paper slip with gold wording festive wish, he or she only need to selfie with the slip and upload to his social media, he or she will be able to win RM88 SDS Bakery & Cafe cash voucher. 

“Reunion is the core of the festive. With the auspicious dish prepared this year, reunion can be done easier not only at home, at work, or at SDS Cafe.” Mr. Lee said. 

Gather for festive celebration is effortless with SDS scrumptious Chinese New Year platter, named “Golden Treasure Pot”, a delectable platter filled with 7 variations of favourable festive dishes, including “Rainbow Crabstick Roll”, “Fried Chicken Wanton”, “Salad Prawn”, “Thai Tilapia Fillet”, “Sweet & Sour Monkey Head Mushroom”, “Fish Roe Lucky Bag”, and “Garlic Mushroom Broccoli”. Available at RM88.88++, the platter which is suitable for 3 to 4 persons sharing, is completed with lucky cold notes in jug, named “Beauty Bird Nest Drink”, iced goji berry bird nest drink with red dates. Customers who savour other dishes in SDS Cafe throughout the festive season, are able to enjoy the bird nest drink with a-la carte too, at RM19.99++. 

“We used to celebrate Chinese New Year from a month earlier till a month after Chinese New Year. Therefore, we’ll have our Chinese New Year reunion platter ready from now till 28 Feb 2021.” Mr. Lee added.

Interested customers who wish to stay at home for reunion dinner can take-away or order “Golden Treasure Pot” for delivery too. Customers can choose to order via WhatsApp hotline or delivery platform such as FoodPanda, GrabFood and so on, and get delivered easily.

Social media live stream has become the trend of acquire entertainment or information nowadays. This Chinese New Year, SDS is going to switch on their social media live, to introduce hampers, cookies, and reunion dish, and also initiate the “LIVE-Only” special promotion for SDS fans to be able to pre-order Chinese New Year products at super valued price. Fans who LIKE and share the live stream to their own page or any group will stand a chance to win fabulous prizes too. SDS social medial live will be carried out on every Wednesday, 8pm, for four weeks since 13 January at their Facebook page, www.facebook.com/sdsgroups .

For more information on SDS Chinese New Year series, kindly log on to their official Facebook page.

SDS Chinese New Year series are available at festive booth in shopping complex including Plaza Pelangi, Sutera Mall, AEON Mall Bukit Indah, AEON Mall Tebrau City, AEON Kulaijaya, AEON Permas Jaya, Paradigm Mall and The Mall, Mid Valley Southkey. Interested customers can also visit their outlet at AEON Mall Nilai, Tesco Setia Tropika, Taman Pelangi, Desaru, City Square, The Mall, Mid Valley Southkey, Paradigm Mall, Johor Jaya, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall and Setia Indah to purchase festive products. 

33 SDS bakery and cafe outlets are located at Bangi, AEON Mall Nilai, Tesco Setia Tropika, The Mall, Mid Valley Southkey, Taman Pelangi, Desaru, Plaza Pelangi, Paradigm Mall JB, AEON Mall Bandar Dato’ Onn, AEON Mall Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Mall Bukit Indah, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and SDS Bakery in La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, AEON Mall Taman Universiti, and AEON Mall Bandar Dato’ Onn. 

SDS is the retail subsidiary of SDS Group, which is public listed on Bursa Malaysia since Oct 2019. As a Johor home-grown company, SDS Group develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to nationwide daily. 

Aligned with the Share, Dine, Smile motto, SDS which is well-recognized in Johor for its quality confectionery products valuable for money, continuously invents new creations to keep customer’s excitement in SDS products, and envisions to give customer the most enjoyable dining experience. 

The wide array of SDS confectionery includes bread, pastries, and cakes. Beside bakery, SDS Cafe is providing western food, local food, casual dining, coffee and beverages. Other than that, festive cookies, hampers, mooncakes, baby full month and wedding gift sets are also available at SDS.