5 Steps To Curating Content For Your Business Blog

With ever-changing algorithms, increased competition, and brands getting rewarded lots of engagements, content creation has never been more critical. Worse off, the average consumer’s needs keep growing. 

Coming up with unique content that resonates with your audience takes time, money and resources. To keep your audience engaged, you need to learn how to curate content like a pro. But before we dive into how to curate quality content, we’ve got some groundwork to cover.

With content curation, you present to your audience relevant and top-quality content outsourced from other sites. The outsourced content should be related to your niche.  Add a personal touch to heighten its value before you deliver it to your audience.

Quality content curation builds your brand to an authoritative site optimizing on SEO vs. Social Media marketing to drive engagement. The few procedures to curating content for your business blog include:

1) Decide on the content to curate

Come up with a “golden ratio” of curated and original content. What percentage of your content will be curated from outside sources and what percentage will be original? You might need to estimate this per network; for instance, you might curate more content on Facebook than you do for Twitter. 

There isn’t a magic ratio but based on research of what top marketers do by Curata the optimum mix is; 65% original content, 25% curated content, 10% syndicated content.

2) Create categories

Create topics or categories for the content you intend to curate. Oversharing one type of content is boring. You can take various approaches depending on your brand. Some companies share content related strictly to their industries, but some companies go broad and don’t restrict themselves to a specific industry.

3) Find your sources

Figure out where you are going to get your content from. The trick is variety. Curate content from various sources to keep your feeds fresh and build relationships with several content creators.

You can source content from;

• RSS feeds
• Google alerts
• Buzzsumo
• Focused social network lists like Twitter lists
• Forums and groups like Inbound.org
• Niche blogs and reputable publications

4) Share your content

There are several vehicles to promote your content. You want to figure out the best one for your audience. Popular options for sharing your content include; social media, blogs, RSS feeds, newsletters, and widgets. Personalize your content. Do not copy and paste only. Customize your content to fit the voice of your brand.

5) Analyze

Most marketers tend to miss this critical step. They share content and forget about it. You need to evaluate the level of engagement your curated content brings in. Dig into your social media analytics to get a glimpse of what’s working and what’s not. This gives you future insights to re-strategize your blogging efforts towards the type of content that resonates best with your audience.

In summary, curating content for your enterprise blog boils down to understanding your audience, using the right tools and strategies and constantly analyzing your results.

** helpful guidelines...